100% Natural · Clinically Dosed · Third-Party Tested

Supplements without the guesswork.

Clinical doses you can verify. Lab reports you can actually read. No proprietary blends, no celebrity tax, no hype — just evidence-based formulas, priced for what they cost to make. Starting at $18.99/month.

100%Third-Party Tested

60-DayMoney-Back Guarantee

USAGMP Certified

OpenLab Reports

Ask Apollo AI — Nutrition Advisor

Featured Product Daily Multivitamin 23 Nutrients · Tap to view →

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Fuel Your Body Right

GMP Certified · Third-Party Tested · 60-Day Guarantee

How Vital Works

Three steps to supplements that actually work for you.

Take the Quiz

Answer a few questions about your goals, lifestyle, and health concerns. Our AI matches you with the right products at the right doses.

→

Get Your Stack

Receive your personalized supplement stack: clinically dosed, third-party tested, with full lab reports published for every batch.

→

Track Your Progress

Log your daily doses in Dose Diary, track how your energy, sleep, and mood change over time, and get a 30-day Vital Report that shows exactly what's working.

The Vital Standard

The $79 greens category hides behind proprietary blends. The "clean" multis cover 8 nutrients.
Vital gives you 75 whole-food ingredients for $39.99, with every dose disclosed.

The legacy supplement industry was built on vague labels, inflated pricing, and subscription traps. One brand charges $79 a month and won't tell you what's actually in each dose. Another charges a premium for just 8 nutrients and makes cancellation a nightmare. The "athlete" brands price everything as if only pros matter. We studied every major player and engineered something better: clinical dosing, full ingredient transparency, AI-powered personalization, and pricing that reflects what a real supplement should cost to make.

100% Natural Ingredients

No Proprietary Blends

No Artificial Dyes or Fillers

Every Dose Disclosed

AI-Powered Protocols

Published Lab Results

One-Click Cancel Anytime

USA Manufactured

Our Complete Range

Everything Your Body Needs

Vitamins. Performance. Weight loss. Recovery. Every product clinically dosed, third-party tested, and ready to ship from our US facility.

Proprietary Blends, Ever

Spent on Celebrity Endorsements

100%

Lab Reports Published

Powered Protocols

Our Story

We researched every brand.
Then built what's missing.

We spent months studying every major supplement brand looking for the gaps. The "clean" multis offer transparency, but cover only a handful of nutrients. The premium greens category offers convenience, but obscures formulas behind proprietary blends. The practitioner brands offer clinical credibility, but charge for it without the personalization to back it up. Nobody was combining all the things that actually matter. Vital was built to close that gap: ingredients sourced from whole, natural origins, every dose independently tested, and honest prices that reflect what a supplement actually costs to make.

Vital Protocol™

Our AI quiz builds a personalized stack based on your goals, activity level, age, and health concerns. You get science-backed recommendations in about 60 seconds, with nothing left to chance.

Dose Diary™ Progress Tracking

The only supplement brand that helps you track whether your stack is actually working. Log doses, track wellbeing metrics, and get a 30-day Vital Report.

Open-Source Lab Results

Every batch's full Certificate of Analysis is published and accessible to anyone. Scan the QR code on any bottle to view heavy metals testing, microbial results, and potency verification for that specific batch.

Why Vital Wins

What No Other Brand
Will Give You

100% Clinically Dosed

Legacy brands hide behind proprietary blends or cover just 8 nutrients. We disclose every milligram in every formula, at the exact amounts validated in peer-reviewed clinical studies.

Published Lab Results

Most brands say "third-party tested" but never actually show you the data. We publish the full Certificate of Analysis for every batch, covering heavy metals, microbials, and potency. The QR code on every bottle takes you directly to it.

AI-Powered Protocols

The category just started dabbling in AI. We built Apollo — our research-grade health AI — from day one, along with the Vital Protocol quiz that builds a personalized stack based on your goals, activity level, age, and specific health concerns.

Dose Diary™ Tracking

No supplement brand tracks whether their products actually work for you. Our Dose Diary lets you log daily doses, track mood/energy/sleep, and get a 30-day Vital Report showing real progress.

No Subscription Traps

The supplement industry has hundreds of complaints about cancellation runarounds and auto-enrollment by default. Vital gives you one-click pause, skip, swap, or cancel from your account dashboard — no phone calls, no scripts.

$39.99, Not $79

The premium greens category charges up to $79/month. We sell the same category product for $39.99/month, with 75 whole-food ingredients and zero proprietary blends. Same clinical credibility. Half the price. Direct-to-consumer, without the influencer tax.

The Honest Comparison

See How We Stack Up
Against the Big Names

We researched every major supplement brand: what they promise, what they actually deliver, and where they fall short. This is an honest comparison.

What Matters	VITAL Best Value	Premium Greens ($79/mo category)	Clean Multi (8-nutrient brand)	Athlete Brand (performance DTC)	Pro Brand (practitioner line)
Every ingredient dose disclosed (no prop. blends)		4 prop. blends
Clinical doses (research-validated amounts)		can't verify	~ only 8–10 nutrients
NSF / ISO third-party testing	ISO 17025	NSF Sport		NSF Sport	4x tested
Published batch COAs (full lab reports public)	QR on every bottle		~ on request		~ limited
AI-powered personalization (quiz + advisor)	Vital Protocol™				~ recently added
Progress tracking / dose diary	Dose Diary™
Made in USA (FDA-registered, cGMP)	California	New Zealand
One-click cancel (no phone calls, no traps)		~ auto-enroll	cancellation issues
Full product range (30+ SKUs across categories)	34 products	5 products	~ ~12 products	30+ products	200+ products
All-in-one greens powder (subscription/mo)	$39.99/mo 75 ingredients	$79.00/mo same category	not offered	not offered	not offered
Price (multivitamin, monthly)	$34.99	$79.00	$36.00	$49.95	$42.00

= fully meets standard · ~ = partially · = does not meet. Based on published product data, Trustpilot reviews, and BBB filings as of April 2026.

Premium Ingredients

We Pay More for Ingredients
So You Don't Have to Guess

Every active ingredient in our formulas is sourced from natural origins and selected based on clinical evidence, bioavailability, and purity. We use patented forms, standardized extracts, and whole-food sources because they actually work, not because they're cheap to source.

100% Natural Sources

No Synthetic Fillers

Patented Bioavailable Forms

Independently Tested

Patented

KSM-66 Ashwagandha

Full-spectrum root extract · 5% withanolides

The most clinically studied ashwagandha extract on the market with 22+ human trials. KSM-66 is water-soluble, standardized, and shows measurable reductions in cortisol (27%), significant gains in strength, and improved VO₂ max. Generic ashwagandha has none of these trials.

600mgPer serving

27%Cortisol reduction

22+Human trials

In: Ashwagandha, Essential Multi

New

Berberine HCl 500mg

AMPK activator · Pharmaceutical grade

Berberine activates AMPK — the body's "metabolic master switch" — producing effects comparable to metformin in clinical trials. Studies show a 20% reduction in fasting blood glucose, meaningful weight loss, and improved insulin sensitivity. Now called "Nature's Ozempic" by the research community.

500mgPer capsule

~20%Blood glucose ↓

HCl formHighest purity

In: Berberine HCl 500mg

Bioavailable

Magnesium Glycinate

Chelated form · Not magnesium oxide

Magnesium oxide — the form used in most cheap supplements — has only 4–8% bioavailability. Magnesium glycinate absorbs at 40–80% and doesn't cause GI upset. Deficiency affects 70% of Americans and is linked to poor sleep, muscle cramps, anxiety, and cardiovascular risk.

400mgElemental Mg

~80%Absorbed

ChelatedForm

In: Magnesium Glycinate, Multi

Clinical Form

Methylcobalamin B12

Active form · No conversion required

Most B12 supplements use cyanocobalamin — the cheapest form, which must be converted by your liver and contains a cyanide molecule that must be eliminated. Methylcobalamin is the biologically active form, used directly by the nervous system and brain with no conversion step required.

1000mcgPer serving

ActiveNo conversion

Methyl-cobalamin

In: B-Complex, All Multis

Build Your Stack

Curated for Your
Specific Goal

Every stack is designed by our nutrition team to approach your goal from multiple directions, with each product reinforcing the others. Buying as a bundle saves you more than purchasing separately.

Performance Stack

Build lean muscle, power through workouts, and recover faster. Pre-loaded with clinical creatine, clean pre-workout, and complete amino profile.

Save 18% vs. individual

Includes 4 Products

Pre-Workout Elite$42.99

Creatine Monohydrate$29.99

BCAA Recovery$32.99

Zinc + Magnesium (ZMA)$27.99

Stack Price

~~$133.96~~ $109.99

Daily Essentials Stack

The foundation every adult needs — iron-clad immunity, optimal vitamin D levels, balanced mood, and heart-protective omega-3s. Start here.

Save 15% vs. individual

Includes 4 Products

Essential Multi$34.99

Omega-3 Fish Oil$31.99

Vitamin D3 + K2$26.99

Magnesium Glycinate$28.99

Stack Price

~~$122.96~~ $104.99

Weight Management Stack

Support healthy metabolism, blood sugar balance, and appetite regulation with clinically-studied compounds — not stimulant-heavy fat burners.

Save 20% vs. individual

Includes 3 Products

Berberine HCl 500mg$36.99

CLA 1250mg$30.99

L-Carnitine 1000mg$33.99

Stack Price

~~$101.97~~ $81.99

Sleep & Recovery Stack

Lower cortisol, repair muscle tissue overnight, and wake up genuinely rested. The stack serious athletes and overworked professionals swear by.

Save 16% vs. individual

Includes 3 Products

Ashwagandha KSM-66$35.99

Magnesium Glycinate$28.99

Zinc + Magnesium (ZMA)$27.99

Stack Price

~~$92.97~~ $77.99

Introducing FlexSub™

The membership
the category hasn't built yet.

Nine membership perks you won't find anywhere else

Most supplement subscriptions lock you to one formula, a flat 20% discount, and a phone-call cancel policy. FlexSub™ does the opposite. Swap products any cycle, earn deeper savings the longer you stay, and cancel online in two clicks — no tricks, no lock-ins, no retention calls.

Swap Anytime

Change any product in your stack before each delivery. Tried it, didn't love it? Swap it — zero friction.

Founding Price Lock

Your sign-up price is locked for life. We'll never raise your rate, even when our retail prices move up.

AI Stack Auto-Tune

Apollo watches your Dose Diary data and suggests formula tweaks every 30 days — personalized, not generic.

Free Monthly Vital Report

A progress PDF with mood, sleep, energy, and biomarker trends delivered the same day your order ships.

Referral Credits

Give a friend $15 off their first order. Get $15 back when they order. Stack the credits, pay nothing.

2-Click Pause / Cancel

Skip, pause, swap, or cancel any time from your dashboard. No phone calls. No retention scripts. Ever.

Seasonal SKU Drops

FlexSub members get first access to limited-batch formulas — winter immunity, summer hydration, year-round innovation.

Tiered Loyalty Perks

Bronze at 3 months. Silver at 6. Gold at 12. Each tier unlocks deeper discounts, free gifts, and exclusive formulas.

Human Coach on Demand

Text a real certified nutritionist from inside your dashboard — response in under 4 hours, every weekday.

Choose your plan

Lock in deeper savings every delivery. Skip, pause, swap, or cancel anytime with one click. No contracts, no fine print, no phone calls.

One-Time

Full
Price

No commitment. Buy exactly what you want, when you want it.

Free shipping over $50
60-day money-back guarantee
Full COA lab reports included

Shop One-Time

The longer you stay, the more you save.

TIER III

BRONZE

after month 1

25% off

+ free shipping

TIER II

SILVER

after month 6

30% off

+ free quarterly gift

TIER I

GOLD

after month 12

35% off

+ nutritionist consult

DIAMOND

after month 24

40% off

+ lifetime founder perks

Every tier is automatic — no re-enrollment, no forms. Your Dose Diary history and referral credits carry forward at every level.

Third-Party Tested · ISO 17025 Labs

Ships in 2–4 Days · US Fulfillment

Cancel Anytime · No penalties

60-Day Guarantee · Full refund

Secure Checkout · We Accept

Pay

PayPal

Pay

256-bit SSL encryption · PCI-DSS compliant · Your data is never sold

Reviews — Founding Edition

We'd rather have zero fake reviews
than a wall of them.

We're new. We won't fake it. Our first customers ship in 2026 — every review you see here going forward will be from a verified purchase, unedited, and tied to an order number we can produce if asked.

Verified Purchases Only

Every review on this site is tied to a real order. No paid reviewers, no "sample" bribes, no review-gating. If it didn't ship from our warehouse, it doesn't show up here.

Unedited, the Rough with the Smooth

We publish the 2-stars with the 5-stars. If a formulation doesn't work for somebody, you'll read about it. That's how you know the good ones are real.

Claims We Can Back Up

We won't tell you we have 50,000 customers before we do. We won't claim a 4.7-star average before a single bottle has shipped. The numbers you see grow with us — publicly, verifiably.

Limited · Founding 200

Join the Founders Tester Program

First 200 customers get 30% off the first order and become our honest review base. No sponsorship, no strings — just the first look at what we're building.

Get Early Access

Track & Optimize

DOSE DIARY™
Never Miss a Day

April 2026

22-Day Streak

Mood

●

◉

●

◉

●

Energy

Sleep

··

···

··

···

Track Your Journey

Check in every day, log how you feel, and watch the data tell your story. After just 30 days, you'll see patterns emerge.

Daily Streaks: Building a consistent routine is where real results come from. Your streak counter makes it easy to stay on track.
Mood and Energy Logs: Rate how you feel each day and see patterns emerge over time as your stack takes effect.
Personal Vital Report: After 30 days, you receive a detailed analysis of your progress and how your body has responded.
Shareable Results: Export your report and share the data with friends, family, or your healthcare provider.

Coming Summer 2026

Full Transparency

OPEN LAB RESULTS
Every Batch. Every Test. Published.

Most supplement brands claim third-party testing but keep the actual results to themselves. Scan the QR code on any Vital bottle and view the complete Certificate of Analysis for that exact batch, including heavy metals, microbial testing, and potency verification.

BATCH #VD3-2410-045

Tested: 03/15/2026

Heavy Metals

Lead (Pb) < LOD
Mercury (Hg) < LOD
Arsenic (As) < LOD
Cadmium (Cd) < LOD

Microbial

E. coli Not Detected
Salmonella Not Detected

Potency

Vitamin D3 5,020 IU
Vitamin K2 102mcg

BATCH #CREA-2410-089

Tested: 03/18/2026

Heavy Metals

Lead (Pb) < LOD
Mercury (Hg) < LOD
Arsenic (As) < LOD
Cadmium (Cd) < LOD

Microbial

E. coli Not Detected
Salmonella Not Detected

Potency

Creatine 5,040mg

BATCH #MULTI-2410-127

Tested: 03/20/2026

Heavy Metals

Lead (Pb) < LOD
Mercury (Hg) < LOD
Arsenic (As) < LOD
Cadmium (Cd) < LOD

Microbial

E. coli Not Detected
Salmonella Not Detected

Potency

Vitamin A 908mcg
Vitamin D3 25mcg

BATCH #BERB-2410-156

Tested: 03/22/2026

Heavy Metals

Lead (Pb) < LOD
Mercury (Hg) < LOD
Arsenic (As) < LOD
Cadmium (Cd) < LOD

Microbial

E. coli Not Detected
Salmonella Not Detected

Potency

Berberine 502mg

Scan Any Vital Bottle

See the full Certificate of Analysis and exact test results for your batch. QR codes on every label.

Frequently Asked Questions

Everything You
Need to Know

How quickly will I see results?+

Most customers feel a difference within 2–4 weeks of consistent daily use. Strength-focused products like creatine and pre-workout can produce noticeable benefits within the first week, while foundational supplements like multivitamins, omega-3, and adaptogens build results over 4–8 weeks of continuous use.

Can I take multiple Vital products together?+

Yes — our entire lineup is designed to stack safely. In fact, most customers use 3–5 products together as a complete daily stack. Chat with Apollo on the bottom-right of any page for a personalized protocol based on your specific goals and any medications you're taking.

Are your products third-party tested?+

Every single batch of every product is independently tested by ISO 17025-accredited labs for purity, potency, and contaminants. You can view the Certificate of Analysis (COA) for your bottle by scanning the QR code on the label — full transparency, always.

How does the Subscribe & Save program work?+

Choose any product, select Subscribe & Save at checkout, and receive up to 30% off every delivery with Vital FlexSub™ — the most flexible membership in the category. Choose delivery every 1, 2, or 3 months. Swap any product, skip, pause, or cancel anytime from your account in two clicks. No phone calls. No lock-ins. Most members save over $520/year on their core stack.

What's your return policy?+

We offer a 60-day money-back guarantee on every order, opened or unopened. If you're not completely satisfied, email hello@health-vital.com for a full refund — you keep the bottle. We're that confident in our formulas.

Where are Vital products manufactured?+

All Vital products are manufactured in California in an FDA-registered, cGMP-certified facility. We source raw materials directly and oversee the full process through to final packaging. Every batch is produced domestically so we can stand behind the quality of what goes into every bottle.

Can I take these if I'm on prescription medication?+

Always check with your physician before adding supplements to a prescription regimen. Common interactions to watch for: blood thinners (avoid high-dose omega-3, vitamin K2, turmeric), SSRIs (avoid St. John's Wort), and statins (consider adding CoQ10). Apollo can walk through your specific medications.

Do you ship internationally?+

We currently ship across the United States, Canada, United Kingdom, and most of the EU. International shipping is free on orders over $100. We are expanding to Australia and Asia in Q3 2026. Subscribe to our newsletter to be notified as soon as your region goes live.

The Vital Weekly

One clear, honest email
every Sunday morning.

Written by Dr. Vital — no hype, no fear-mongering, no affiliate stuffing. Just the ingredient research, dosing science, and daily-habit experiments we're running ourselves.

01 — The Column

A short, plainly-written take on one supplement topic. Sleep, creatine, magnesium forms, whatever the week calls for.

02 — One Ingredient

Deep look at a single compound — what it does, what dose the studies actually used, and who doesn't need it.

03 — Reader Q&A

One question from a subscriber, answered honestly. Reply to any issue and yours might be next week's.

04 — First Look

New drops, restocks, and subscriber-only pricing land in your inbox before they hit the site.

You're in. First issue lands this Sunday. Reply anytime — I read every email personally. — Dr. Vital

Sundays only · Unsubscribe in one click · We never sell your data · No sponsored placements, ever

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Thank you for your order. A confirmation has been sent to your email. Your supplements will ship within 1-2 business days from our California fulfillment center.

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Supplements without the guesswork.

How Vital Works

Take the Quiz

Get Your Stack

Track Your Progress

Shop Bestsellers

The $79 greens category hides behind proprietary blends. The "clean" multis cover 8 nutrients.Vital gives you 75 whole-food ingredients for $39.99, with every dose disclosed.

Everything Your Body Needs

We researched every brand.Then built what's missing.

What No Other BrandWill Give You

100% Clinically Dosed

Published Lab Results

AI-Powered Protocols

Dose Diary™ Tracking

No Subscription Traps

$39.99, Not $79

See How We Stack UpAgainst the Big Names

We Pay More for IngredientsSo You Don't Have to Guess

Curated for YourSpecific Goal

The membershipthe category hasn't built yet.

Choose your plan

The longer you stay, the more you save.

Vital vs. TheBig Names

We'd rather have zero fake reviewsthan a wall of them.

Verified Purchases Only

Unedited, the Rough with the Smooth

Claims We Can Back Up

Join the Founders Tester Program

VITAL PROTOCOL™Find Your Stack

What's your primary health goal?

How active are you?

Any specific concerns? (Select all that apply)

What's your age range?

Your Vital Protocol

DOSE DIARY™Never Miss a Day

Track Your Journey

OPEN LAB RESULTSEvery Batch. Every Test. Published.

Heavy Metals

Microbial

Potency

Heavy Metals

Microbial

Potency

Heavy Metals

Microbial

Potency

Heavy Metals

Microbial

Potency

Scan Any Vital Bottle

Everything YouNeed to Know

One clear, honest emailevery Sunday morning.

Your Cart

Order Confirmed!

The $79 greens category hides behind proprietary blends. The "clean" multis cover 8 nutrients.
Vital gives you 75 whole-food ingredients for $39.99, with every dose disclosed.

We researched every brand.
Then built what's missing.

What No Other Brand
Will Give You

See How We Stack Up
Against the Big Names

We Pay More for Ingredients
So You Don't Have to Guess

Curated for Your
Specific Goal

The membership
the category hasn't built yet.

Vital vs. The
Big Names

We'd rather have zero fake reviews
than a wall of them.

VITAL PROTOCOL™
Find Your Stack

DOSE DIARY™
Never Miss a Day

OPEN LAB RESULTS
Every Batch. Every Test. Published.

Everything You
Need to Know

One clear, honest email
every Sunday morning.